@article { author = {Mousavijad, Mohammad and payvandi, SHima}, title = {The Effect Of Socialization Factors On Decision Making Of Teenagers Consumers In Schools}, journal = {School Administration}, volume = {5}, number = {1}, pages = {217-234}, year = {2017}, publisher = {University of Kurdistan With the Co-operation of The Iranian Educational Administration Association}, issn = {2538-4724}, eissn = {2538-4732}, doi = {}, abstract = {The aim of current research is investigation of decision making of teenagers’ consumers and the effects of socialization elements on making decision methods in schools.  Being of social divide two whole parts include parents, media, fellows, and school and 8 decision making of teenager consumers include (perfectionist, inform about price, inform about mode, inform about business name, fidelity, self-indulgent, confuse and random) that divided in three general categories: utilitarianism, sociable and unsuitable and the effect of each one has been investigated on three making decision methods. The present study is an applied in terms of purpose, and in term of collecting data method clause descriptive – correlational research. Sampling Method is Random and the tool of collecting information is questionnaire. statistical society of research was all of the students in the 12-17 age of Sanandaj that 200 people of them choose by guidance and high school in 1and 4 region of Sanandaj city. data analyzing did by using the structural equations model and Amos18 software. the results show that teenager consumers by using utilitarianism making decision   just effected by parents and fellows. while the teenagers with social decision making effected by fellows and media and also the teenagers with unsuitable decision making effected by media and school.}, keywords = {teenagers,socialization,decision making methods,schools}, url = {https://jsa.uok.ac.ir/article_50858.html}, eprint = {https://jsa.uok.ac.ir/article_50858_faaee4bd6809ed4f2bfb86ec75f50cb9.pdf} }