ارائه مدل بومی سازی برندینگ مهارت آموزی و کارآفرینی فردی و اجتماعی در نظام آموزشی ایران

نوع مقاله: علمی-پژوهشی (ترکیبی/ آمیخته)

نویسندگان

1 مدریت دبیرستان

2 گروه مدیریت آموزشی،دانشکده علوم انسانی،دانشگاه آزاد اسلامی واحد ساری، ساری،ایران

3 استادیار گروه علوم تربیتی، دانشکده ادبیات و علوم انسانی، دانشگاه آزاد اسلامی، ساری، ایران

چکیده

هدف از پژوهش حاضر، ارائه مدل‌ بومی‌سازی برندینگ مهارت آموزی و کارآفرینی فردی و اجتماعی در نظام آموزش و پرورش ایران بوده، روش تحقیق ترکیبی و طرح تحقیق نیز از نوع طرح تحقیق آمیخته اکتشافی است. در بخش کیفی با استفاده از روش "نمونه‌های حاوی اطلاعات غنی" با 20 نفر از اساتید رشته‌های مدیریت آموزشی، کارآفرینی و مدیریت دولتی در دانشگاه‌های آزاد استان مازندران و مدیران ارشد و میانی اداره آموزش و پرورش استان مازندران، با روش دلفی و استفاده از پرسشنامه‌های نیمه‌ساختاریافته؛ مصاحبه گردید. نتایج حاکی از آن بوده که عوامل داخلی زمینه‌ساز برند دارای ابعاد: ریسک‌پذیری مدیران، زیرساختهای مالی، اجتماعی و قانونی، برنامه‌ریزی استراتژیک، حمایت مدیران ارشد سازمان، کیفیت آموزشی و فرهنگ و محیط مدارس، عوامل خارجی: قدرت برند سازمان، حمایت دولت، طرح های تشویقی، پیامدهای داخلی: انگیزش ، گرایش کارآفرینانه در مدرسه، تشویق و حمایت و پیامدهای خارجی: ارزش ویژه برند سازمان، رضایت جامعه و افکار عمومی، جذب دانش آموزان مستعد و نوآور، عملکرد کلی مطلوب و مسئولیت اجتماعی سازمان، بود. در بخش کمی تحقیق، پرسشنامه محقق ساخته‌ای با روش نمونه‌گیری طبقه‌ای نسبی چندمرحله‌ای در بین 364 تن از معلمان مدارس دخترانه و پسرانه دوره دوم متوسطه استان مازندران توزیع و داده‌ها با روش تحلیل عاملی اکتشافی و تائیدی با نرم افزارهای SPSS و AMOSتحلیل گردید. نتایج بخش کمی نشان داد که تاثیر تمامی ابعاد عوامل داخلی و خارجی زمینه‌ساز برند بر برندسازی مهارت‌آموزی و کارآفرینی فردی و اجتماعی و این متغیر هم بر پیامدهای داخلی و خارجی برندسازی مورد تائید واقع شدند.

کلیدواژه‌ها


عنوان مقاله [English]

Localization Branding of Training and Social Personal Entrepreneurship for Model Presentation ( A Case Study: Educational Department Mazandaran Province).

نویسندگان [English]

  • MITRA NASERI ALLASHTI 1
  • Saeid Saffarian Hamedani 2
  • Fatemeh Hashem Nejad Abresi 3
1 mangment highschool
2 Educational Management,Faculty of Humanities, Islamic Azad University of Sari Branch, Sari, Iran
3 Assistant Professor, Department of Educational Sciences, Faculty of Literature and Humanities, Islamic Azad University, Sari, Iran
چکیده [English]

This research aims to develop a localizing model of branding skill training and individual and social entrepreneurship in Educational system of Iran. The research method is combination and research design is also a mixed explorative research method. In qualitative section, twenty professors of educational management, entrepreneurship and public management disciplines in Islamic Azad University of Mazandaran and Senior and middle managers of Mazandaran Province Education Department were interviewed by using "samples containing rich information" with Delphi method and by using semi-structured questionnaires. The results suggested that the internal factors underlying the brand had dimensions of: manager's risk-taking, financial, social and legal infrastructures, strategic planning, support of senior managers of the organization, educational quality and culture and environment of the schools, external factors underlying the brand had dimension of: the brand power of the organization, government support, motivational plans of Upstream institutions and macro strategies, Internal Consequences of Branding had dimensions of: students motivation, entrepreneurial trend in school, encouragement and support of talent students and their creation and innovation and external consequences of branding had the dimensions of: brand equity of the organization, community and Public Opinion Satisfaction, attracting talented and innovative students, total desirable performance and the social responsibility of the organization. In the quantitative part of research, a researcher-made questionnaire by multi-stage relative classified sampling method has been distributed among 364 teachers of girls' and boys' secondary schools of Mazandaran and data were analyzed explorative and confirmatory factor analysis with SPSS and AMOS software. The results from quantitative section showed that the effect of all the internal and external factors underlying brand on branding skill-learning and individual and social entrepreneurship and this variable on internal and external consequences of branding has been confirmed.
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کلیدواژه‌ها [English]

  • Branding
  • skill
  • individual entrepreneurship
  • Social