The Effect of Service Quality on The Citizenship Behavior of Football School Students With The Mediating Role of Responsibility

Document Type : Quantitative Research Paper

Authors

1 Department of Physical Education and Sport Sciences, Faculty of Humanities and Social Sciences, University of Kurdistan, Sanandaj, Iran

2 PhD Student in Sports Management, Faculty of Physical Education and Sports Sciences, Kharazmi University, Tehran, Iran

https://doi.org/10.34785/J010.2021.008

Abstract

The method of the current research was a description of the correlation type with the approach of structural equations and applied in terms of purpose. The statistical population of the research included all students of football schools in Tehran province. A random cluster sampling method was used to select the sample. The measurement tools of the current research included the demographic characteristics of the participants, the service quality assessment questionnaire of Parasuraman, Zeithaml & Berry (1988), the Groth Customer Citizenship Behavior Questionnaire (2005), and the California Responsibility Questionnaire (1987). Kolmogorov-Smirnov test was used to show the normality of data distribution, and bootstrap methods and structural equations using PLS and SPSS software were used to analyze the research data. The results of the research show the direct effect of perceived service quality and citizenship behavior (β = 0.791); (T = 14.367) at a significant level (P < 0.01) and the indirect effect of perceived service quality and citizenship behavior through responsibility (β = 0.128); (T = 2.625) is at a significant level (P < 0.01). It is suggested that the managers of football schools draw the goals and vision of their group in such a way that by providing quality services, it will increase the citizenship behavior of students and at the same time, it will increase their level of responsibility in society.

Keywords


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